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Type: Realtor Website

Location: Sterling, Virginia (VA)

Company Background and Goals:

Hallie Cranford is a realtor in Northern Virginia representing buyers and sellers who want to sell a home or buy a home. She specializes in Loudoun, Fairfax, and Arlington Counties and is the realtor of choice if you want a friendly, personable, knowledgeable agent on your side. So, whether you are wanting to find your perfect home for sale in Sterling, VA, find a beautiful house in Ashburn or Arlington, or sell your Northern Virginia home, she is the realtor to call. Her goals for the site were:

  • Develop a new website to promote real estate services to prospective home buyers and sellers.
  • Provide the ability to feature home listings for sale with a photo gallery.
  • Provide the ability to include a local area events listing.
  • Optimize the site to drive search engine traffic.
  • Allow their staff to update the website with new content, news, events and featured listings.

Katalyst Role:

Katalyst worked with Hallie Cranford to define her needs and goals and developed a high-quality website that reflected her expertise in real estate in Northern Virginia. We implemented the Joomla Content Management System to allow her to update the website herself and provide on-going support for site changes and enhancements.


  • Content Management System
  • Photo Gallery for each of the featured listings
  • Automatically Updating Sitemap
  • Site Search Capability


PHP, xHTML, CSS, MySQL database, JavaScript

Our Work

“Before Katalyst completely reinvented our website, we were a slave to our previous webmaster. It took days or longer to get simple content changes made. And those webmaster assisted changes always resulted in an invoice to us. But now, our new Katalyst developed website allows even my admin staff to make these changes in realtime. We couldn’t be more satisfied!”
– Chris Jones, President
Carefree Office Technology, Inc.

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